NORTH SALEM, N.Y. -- Friends of Karen, a North Salem-based nonprofit organization that supports critically ill children and their families, has named Laura Salerno and Sara Colodner as the new members of its Board of Directors.
Salerno is a communications and media relations strategist with nearly a decade of public relations experience. Prior to launching her own consulting practice in 2015, she was a vice president at Havas, a publicly traded, multinational advertising and public relations company.
Previously, she was a vice president at Rubenstein Public Relations, where she spent more than seven years overseeing PR and media relations strategy on a variety of high-profile accounts.
Salerno was introduced to Friends of Karen as a teenager when her father, who sat on the Long Island Advisory Board, brought her along to the organization’s annual Tribeca Rooftop fundraiser event.
Ever since, she has served on the Tribeca Rooftop Committee, New York City Advisory Board, and initiated the Young Professionals Leadership Committee, which organizes a series of events to raise awareness of Friends of Karen among young professionals in New York City.
Salerno received a Bachelor of Fine Arts degree from the C.W. Post Campus of Long Island University. She lives in Manhattan.
Colodner is the director of East Coast Sales at Kin Community, a digital media and entertainment company that specializes in millennial women’s content, including food, fashion, beauty, DIY, home, health, wellness, and entertainment.
Previously, Colodner was a sales director at StyleHaul, Inc. and BlogHer. She began her professional life as a Teach For America Corps member (public school special education teacher), and she has always been a passionate advocate for children in need.
Colodner has been a lifelong supporter of Friends of Karen, having been introduced to the organization by her parents at a young age. She has been engaged and involved ever since.
Colodner lives in Manhattan with her husband, son and two dogs.
Friends of Karen is the only organization in the New York, New Jersey, Connecticut area that provides one-on-one support for the whole family, according to a release from Friends of Karen. Its team of experienced social workers ensures that each family receives an individualized program of assistance, at no cost, to relieve their daily needs and concerns so they can remain stable and functioning.